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US – Bet365 and Scout Gaming launch Daily Lineups in North America

By - 29 January 2024

bet365 and Scout Gaming Group have launched Daily Lineups, a free-to-play fantasy sports market that allows users to compete head-to-head with a team they build.

Players rack up points based on real-time game stats. Daily Lineups, which was launched for football, basketball, and golf is live in Ohio, Virginia, Colorado, Louisiana and New Jersey.

The deal expands bet365 and Scout Gaming Group’s existing partnership across five continents with multiple, highly localized products deploying a number of different user engagement, acquisition, and retention strategies.

A bet365 spokesperson said: “We are excited to partner with Scout Gaming Group, a veteran leader in fantasy sports. Their robust range of technologies, products and services will play an instrumental role as we expand our fantastic free-to-play Daily Lineups for our eligible bet365 customers!”

Niklas Jönsson, CEO at Scout Gaming Group said: “We’ve now brought to market, fully localized, and highly competitive free-to-play product in a region where there is considerable competition, a massive market and even more opportunities for innovative Fantasy Sports providers and operators.

“We are very much looking forward to measuring the results with bet365 and ensuring the products deliver on their tremendous potential and the vision of the partnership to bring engagement and excitement to users.”

With bet365’s free-to-play Daily Lineups, verified bet365 users can build their own teams and compete against others for points in popular American sports like football, basketball, baseball, golf and more. Players on each team will accumulate points based on their real-world performances with winnings will be paid in the form of bonus bets or cash.

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