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US – BetAmerica launches retail sportsbook in Colorado and Michigan

By - 30 September 2020

Churchill Downs Incorporated has held the grand openings for two new retail BetAmerica Sportsbook at Bronco Billy’s Casino in Cripple Creek, Colorado, and at the Island Resort & Casino in Harris, Michigan.

BetAmerica, the Company’s sports betting and iGaming platform, partnered with Full House Resorts to open the retail sportsbook in the Colorado market on Thursday, September 24. BetAmerica plans to launch its online sportsbook and iGaming platform throughout the state of Colorado in the future, subject to regulatory approvals.

The BetAmerica Sportsbook at Bronco Billy’s Casino features 10 self-service betting terminals and 2 betting windows offering wagering opportunities on a large range of sporting events, including professional and collegiate U.S. sports along with major international sports.

“Colorado is home to some of the most enthusiastic sports fans in professional and college sports and we are pleased to offer BetAmerica’s state-of-the-art sportsbook experience there,” said Bill Mudd, COO of CDI.

“Sports betting enthusiasts from all over Colorado are sure to enjoy these industry-leading kiosk offerings,” said Baxter Lee, General Manager at Bronco Billy’s Casino, “and our customers are excited to see our Sportsbook open.”

In Michigan, it partnered with Hannahville Indian Community to open the retail sportsbook, featuring 14 self-service betting terminals and 2 betting windows offering wagering opportunities on sports, including NFL, NBA, MLB, NHL and golf. Located 2 hours north of Green Bay, Wisconsin, the BetAmerica Sportsbook features 25 large-screen televisions and boasts the largest high definition video wall in the Upper Peninsula.

“We are excited that guests of the Island Resort & Casino will be able to enjoy a state-of-the-art sports wagering experience,” said Bill Mudd, COO of CDI. “Sports fans in Michigan will be able to access the best in sports betting, including live in-play betting as well as engaging and unique promotions at our BetAmerica Sportsbook.”

“We are thrilled to partner with BetAmerica to open the first sportsbook in Michigan’s beautiful Upper Peninsula,” said Kenneth Mesigaud, Hannahville Indian Community Tribal Chairperson for the Island Resort & Casino. “The BetAmerica Sportsbook is a fantastic addition to our gaming options and combined with our other entertainment opportunities — including two 18-hole championship golf courses — it provides another great reason for people to visit.”

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