Operator News
US – BetMGM debuts in Las Vegas as MGM revamps sports books
By Phil - 9 March 2020
MGM Resorts has unveiled new sports betting experiences across its Las Vegas properties, as well as announced the launch of BetMGM in Nevada. In partnership with Roar Digital, MGM Resorts’ joint venture with GVC Holdings, the launch of BetMGM in Nevada includes a state-of-the-art mobile betting app, the rebranding of MGM Resort’s sportsbooks, and more than 100 gaming kiosks across MGM’s Las Vegas properties.
“MGM Resorts has emerged as a leader in sports betting, striking significant partnerships with professional sports leagues, expanding our market reach and harnessing best-in-class mobile technology from Roar Digital, powered by GVC,” said Scott Butera, President of Interactive Gaming for MGM Resorts. “Beyond sports, we continue to offer new and exciting amenities at our properties as we’ve found our sport bettors appreciate world-class hotels, restaurants and entertainment; BetMGM allows us to incorporate them into the ecosystem of everything MGM has to offer.”
BetMGM offers bettors in Nevada the flexibility to play from the convenience of their phones, in person at MGM Resort’s sportsbooks, or from easily accessible gaming kiosks. Both the app and gaming kiosks offer intuitive and simple navigation of the full suite of wagering opportunities guests can find at the sportsbook, including pre- and in-game bets, parlays, prop bets and more. Through its connection with MGM Resorts’ loyalty program M life Rewards, with each bet BetMGM’s players earn points, benefits and rewards that can be used at MGM’s resorts.
Adam Greenblatt, CEO of Roar Digital, said: “We’re proud to formally introduce the new BetMGM app in Nevada today. MGM Resorts’ iconic properties across Las Vegas and GVC’s technology combine to deliver a streamlined sports betting experience that’s easy to use and exciting to play, giving BetMGM a leading edge in the industry.”
In the coming weeks, rebranded BetMGM sportsbooks will debut at Bellagio, Aria Resort & Casino, MGM Grand Hotel & Casino Las Vegas, Mandalay Bay Resort and Casino, The Mirage, Park MGM, New York-New York Hotel & Casino, Luxor Hotel and Casino, and Excalibur Hotel and Casino – along with more than 100 gaming kiosks across the sportsbooks for quick and easy wagers.
Currently available for download on iOS and Android, the BetMGM mobile app is a new customer experience as well as a rebranding of the mobile sports betting app PlayMGM first introduced in 2017.
BetMGM offers sports fans a seamless betting experience and allows them to place an expanded range of pre-match and in-play bets on professional and collegiate football, MLB, MLS, NBA and NHL games, among other sporting events. The app features the latest betting odds, enhanced offers and multiple betting formats, from money line and point spread bets to parlays and futures.
After downloading the app, players can expedite enrolment by completing the in-app registration. They’ll need to visit the dedicated BetMGM window at any MGM Resorts’ sportsbook in Las Vegas to activate their account, place a cash deposit and make a first bet. After completing this enrolment process, they’re free to place wagers through the app from anywhere in Nevada and make deposits and withdrawals right on their phone.
BetMGM is now live in Nevada, New Jersey, West Virginia and Indiana. Subject to receipt of all applicable gaming approvals, it also will soon go live in Michigan with retail sportsbook betting at MGM Grand Detroit, with statewide mobile betting to follow. MGM Resorts also recently announced partnerships with Buffalo Wild Wings and Yahoo Sports to further the reach of the BetMGM brand and experience across the country.
