SPORTS BETTING
US – BetMGM named exclusive sports betting partner of Cheddar News
By Lewis - 3 August 2021
BetMGM is partnering with digital-first news network Cheddar News to launch Cheddar Bets, a weekly programme offering a first-of-its-kind exploration of the intersection of sports betting and financial markets.
The partnership between the two companies also establishes BetMGM as the “Exclusive Sports Betting Partner of Cheddar News.”
“Cheddar News is focused on what’s next in the worlds of tech, science, innovation, and reaching the modern and always-online news consumer,” commented Liam Roecklein, SVP & General Manager, Cheddar News.
“Now, together in partnership with BetMGM, Cheddar Bets will dive deep into the world of sports betting and its effect on sports, technology, financial markets, regulation and more, all while highlighting the community that has changed the game and continues to drive the sports betting industry forward.”
Airing Thursdays at 4:30 p.m. ET on Cheddar News, Cheddar Bets will broadcast from a custom-built BetMGM studio in New York and dive into the weekly sports calendar, seen through the lens of sports betting, and its impact on Wall Street. Cheddar Bets will also provide insider access to behind-the-book intel from BetMGM’s oddsmakers. The show premieres Thursday, August 19th.
Matt Prevost, Chief Revenue Officer, BetMGM, added: “As BetMGM continues to invest in innovative sports betting content, we’ve found a great partner in Cheddar News. Through Cheddar Bets we’ll provide informative and entertaining programming to engage new audiences.”
