BetMGM has renewed its strategic partnership agreement with the Philadelphia 76ers. Under the agreement, BetMGM will continue as an Official Sports Betting Partner of the team. The multi-year extension includes the addition of BetMGM VIP fan experiences and watch parties, exclusive in-market odds boosts, and increased courtside signage at Wells Fargo Center.
“This extension allows us to further enhance the gameday experience for fans, in the arena and at home,” said Matt Prevost, Chief Revenue Officer, BetMGM. “We look forward to continuing our rewarding relationship with the 76ers this season and beyond.”
Throughout the 2023-2024 regular season, BetMGM will curate VIP fan amenities including courtside access to pre-game shootarounds and luxury seating for games. BetMGM customers in Pennsylvania and New Jersey will have access to an exclusive 50 per cent live odds boost token during 76ers games.
Katie O’Reilly, 76ers Chief Revenue Officer, said: “We’re joining forces again with BetMGM to promote another opportunity for fans to embrace competition, just in time for the new season. We are thrilled to build on our continued success here in the Philadelphia market and offer our unique experiences for BetMGM customers and 76ers fans alike.”
BetMGM signage will be featured throughout the arena on the grandstand, videoboard, and courtside LEDs. BetMGM content also will be featured in the 76ers’ social platforms and email campaigns.
MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City continues as an “Official Away Game Host of the 76ers.” The resort will host VIP watch parties for invited guests featuring appearances by 76ers alumni, merchandise giveaways, and more.
Travis Lunn, President & COO, Borgata Hotel Casino & Spa, said, “It will be great to welcome 76ers fans back to our BetMGM Sports Lounge this season. We’re committed to offering guests an entertaining and responsible gaming experience.”
As BetMGM continues to expand to new markets, responsible gambling education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.