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US – BetRivers.com off to strong start in Michigan

By - 26 January 2021

Rush Street Interactive has shared the results of its first weekend of online gaming and sports wagering in the Michigan market, saying it ‘was a momentous and memorable occasion for the company, as well as, for the state and its economy.’

“We are incredibly excited to be off to a strong start in Michigan,” said Richard Schwartz, President of RSI’s BetRivers.com. “We are thrilled to see our BetRivers.com site live in the booming Michigan market and this first weekend proved to us that there is a huge appetite for online casino and sports betting. We believe our new Michigan customers enjoyed the convenience of wagering on an exciting array of online casino games and sporting events, safely from their mobile devices and computers, on the fun and easy-to-use BetRivers.com platform.”

The NFC Championship Game was the most wagered on event in the state of Michigan, followed by the AFC Championship Game. The NFL conference championship games were responsible for 39 per cent of the total weekend handle in the state. Despite both Michigan and Michigan State’s basketball programs being paused due to COVID-19 issues, college basketball was the second-most wagered-on sport of the opening weekend in the state.

The Pistons were the most wagered-on NBA team over the weekend, followed closely by the Phoenix Suns. Blackjack was the most popular casino game, with table games being responsible for 39% of total casino handle. 88 Fortunes was the most popular slot game, with 10 per cent of the total slot handle.

Over 120 casino games were available on launch day, with more expected to be added as soon as Monday.

“Feedback, from our new Michigan customers has been fantastic, including messages that they appreciated RSI’s focus on offering an honest and transparent gaming service, player-friendly bonusing and loyalty programs, fast payouts, and BetRivers.com’s comprehensive selection of casino games and sports betting markets,” Mr. Schwartz added.

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