The Dallas Mavericks and Betway, the leading global online betting and gaming brand, announced a multi-year partnership, naming Betway as the Official and Exclusive Free to Play Partner of the Dallas Mavericks. Securing lucrative branding rights, the company’s internationally recognised branding will be shown around the court at American Airlines Center.
This announcement follows Betway’s partnership with five other NBA franchises earlier in the year, demonstrating the Betway brand’s ever-growing commitment to sponsorship of the highest-profile teams in the most prestigious sporting leagues.
Anthony Werkman, Betway CEO, said: “Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks. The Mavs are a globally recognised team that will help promote the Betway name around the world. We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”
Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, said: “Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”