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US – Blue Lake Casino instills Quick Custom Intelligence into player marketing

By - 27 January 2022

Blue Lake Casino & Hotel and Quick Custom Intelligence (QCI) jointly announced that the casino in Blue Lake, CA will be installing the QCI Platform – Nimble Edition. The Unified Gaming Platform aligns marketing, player development, and casino operations around one view of the casino’s data.

“We are thrilled to be partnering with QCI. Their reporting and analysis tools are thorough and robust, but what really impressed us was the entire QCI team. From the first representative to the founders we have been more and more bought into this company. It is an exciting endeavor and we know we picked the right group to team up with,” said Jace Baldosser, Casino Manager at Blue Lake Casino & Hotel.

Dr. Ralph Thomas, CEO of QCI, stated that “Blue Lake Casino & Hotel’s decision to select our Unified Gaming Platform shows the importance of continually developing products that truly fit our customers’ needs. The Nimble Edition was developed specifically for casinos with under 1,000 slots, allowing their hosts, marketing executives and casino operations teams to function in a modern, data-enriched environment.  With over 45 casino resorts in North America and over 3,000 sites worldwide utilizing QCI’s Unified Gaming Platform, we are confident our proven product will continue to meet the growing needs of Blue Lake Casino & Hotel.”

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