Bluewater Resort & Casino and Quick Custom Intelligence (QCI) jointly announced that the property in Parker, Arizona has recently purchased QCI Host and QCI Marketing and will now be using the entire suite of QCI products.
Leveraging the entire QCI platform allows the casino to quickly identify revenue opportunities, execute and evaluate campaigns and elevate player development efforts with a single source of the truth.
“We’re looking forward to having immediate, real-time access to guest information that doesn’t require a programmer or data specialist. The clear and concise information QCI is able to provide ensures that we are making intelligent and data driven decisions within our marketing and player development programs,” said Michele Habig, Director of Marketing for Bluewater Resort & Casino.
CEO of QCI, Dr. Ralph Thomas, stated: “We are honored that Bluewater Resort & Casino has purchased QCI Marketing and QCI Host and will now be using the entire suite of QCI tools. Through our ongoing weekly meetings, we look forward to partnering with Bluewater Resort & Casino to continue to enhance our product offering.”