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US – Borgata to launch in-room TV betting

By - 12 February 2013

Guests at Atlantic City’s leading casino will be able to place bets from the bed with the New Jersey Division of Gaming Enforcement approving a field trial of in-room, TV betting.

This is the first time that a land-based casino has been able to offer in-room betting on slots and video poker on offer in the US.

The trial will be conducted at The Borgata starting this month and will use Allin Interactive’s ITV platform.  Its Guests will have a limit of up to $2,500 a day which they can spend playing slots and four kinds of video poker.
Allin has been providing interactive services at The Borgata since November of 2011 via its DigiHD platform. These services include pay-per-view movies, room messaging, account review, hotel information, upcoming events schedule and secure guest access to My Borgata Rewards account information and offers.

The new gaming program will enable adult hotel guests who are My Borgata Rewards members to buy gaming credits, play Allin’s 9-line multi-denominational slot game, and play four standard variations of video poker.  Specific controls were added to prevent minors and excluded players from accessing the in-room gaming system.

The field trial is a cooperative effort between the New Jersey Division of Gaming Enforcement, Borgata and Allin. The parties have worked together to enable flexible and responsible gaming options for the Borgata’s guests while adhering to the mobile gaming legislation recently passed by the New Jersey state legislature and signed by Governor Chris Christie in August, 2012.

Tom Ballance , President and Chief Operating Officer at Borgata, said: “We are very pleased with the results of this coordinated effort with Director Rebuck and his leadership team at the New Jersey Division of Gaming Enforcement to provide us with an opportunity to test the viability of in-room gaming through our ITV system. The DGE’s lab personnel have been extremely responsive in creating an opportunity for New Jersey casinos to offer a competitive advantage over other gaming jurisdictions in a responsible and controlled manner. We’re moving forward with the future of gaming, and this is that first step. This puts us in a position to leverage the technology into true mobile gaming and Internet betting later on.”
Borgata officials don’t believe in-room betting to take away from the traditional casino floor, viewing it more as additional spend when customers are trying to decide which destinations to visit or waiting for a friend or partner to get ready.
Allin’s gaming system will be the first of its kind in a land-based casino under a program called New Jersey First.  The Borgata is able to introduce this system quickly because of improvements in the Division’s slot testing laboratory, officials said.

Eric Weiss, who oversees the slot lab as the Director of the division’s Technical Services Bureau, said.  “New Jersey is the first state to get this kind of technology approved and installed. This is yet another example of our agency responding to new technology and allowing manufacturers to engage in the New Jersey market before any other jurisdiction in the country.”

Brian Blair, President of Allin Interactive, added: “Borgata’s vision to securely and responsibly expand gaming options to its hotel rooms is certainly a welcome development for Allin. As we have been offering and improving in-room ITV gaming in the cruise industry in international waters for several years, we are excited to partner with Borgata to be the first land-based property to offer our DigiCasino solution on the in-room television.”


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