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US – Caesars announces sponsorship deal between Horseshoe and Baltimore Ravens

By - 23 October 2018

Horseshoe Casino Baltimore has announced a first-ever official partnership with the Baltimore Ravens, marking a first of its kind deal between an NFL team and Caesars Entertainment casino.

Baltimore Ravens Senior Vice President of Corporate Sales and Business Development Kevin Rochlitz joined former Raven and NFL Hall-of-Famer Jonathan Ogden and Caesars Regional President and Horseshoe Casino General Manager Erin Chamberlin at the casino for the announcement, which represents the second-ever partnership between a National Football League (NFL) team and a casino.

“Horseshoe Casino Baltimore has become a popular destination, particularly for Ravens fans before and after our home games,” Mr. Rochlitz said. “We’re enthused about this partnership and believe it will further enrich the entertainment appeal surrounding M&T Bank Stadium. Additionally, we feel it will help contribute to the exciting development taking place throughout the area.”

The partnership brings together the two anchors of Baltimore’s developing Southern Gateway Entertainment District, which earlier this year welcomed global sports entertainment leader Topgolf. Topgolf is slated to open in 2020 along Stockholm and Warner streets.

“It is an honour for us to officially partner with our neighbour, the Baltimore Ravens,” said Mr. Chamberlin. “We are two strong Baltimore brands that are committed to the city and the region. We both offer a unique entertainment product with broad and complementary appeal. And, we share a common commitment to transforming the southern gateway into an unrivalled entertainment district that adds renewed energy and excitement to the area.”

This is the second time in league history that a casino has been officially designated as a team’s partner, granting use of the Baltimore Ravens’ team marks and logos for on-site promotion at Horseshoe Baltimore. Through the partnership, 14Forty, Horseshoe Baltimore’s three-level feature bar, will become a Baltimore Ravens branded bar.

In September, the NFL allowed its teams to enter into partnership with casinos.

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