Operator News
US – Caesars completes Horseshoe rebranding in Black Hawk
By Phil - 5 August 2022
Caesars Entertainment has now cut the ribbon on its rebranding and reopening of the Isle Casino Hotel Black Hawk into Horseshoe Black Hawk.
The rebrand, which was confirmed back in March, became official this week with a renovated exterior and ‘reimagined’ gaming floor, with property enhancements to continue into the autumn. These will include Brew Brothers, a national brewpub chain already located in several US Caesars casino properties, the Isle’s Roxy Restaurant and Bar and Farmer’s Pick and Dash Cafes. The new pub will offer a selection of Colorado beers and an “extensive” food menu. In keeping with Horseshoe’s classic sophistication, the design team have incorporated a handcrafted feeling with tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography.
Black Hawk Mayor David Spellman said: “When we talk about Horseshoe, it’s a legendary casino property and legendary name. It fits in the Rocky Mountains, it fits in Colorado and it fits in the city of Black Hawk.”
Horseshoe Black Hawk consists of a 42,400-square-foot gaming complex, with more than 900 slot machines. Roxy Restaurant and Bar will soon be joined by Brew Brothers later this year.
Horseshoe Black Hawk senior vice president and general manager Norris Hamilton said: “Isle Casino Hotel Black Hawk is the premier choice for gaming, dining and nightlife and the transformation into the iconic Horseshoe brand will only enhance the experience for our guests. We couldn’t be more excited to bring this legendary brand to Colorado and continue to offer unparalleled and elevated experiences.”
