US – Caesars confirms rebrand of Isle Casino Racing Pompano Park to Harrah’s Pompano BeachBy Phil - 17 February 2022
Caesars Entertainment has confirmed plans to rebrand its Isle Casino Racing Pompano Park casino in Florida to Harrah’s Pompano Beach.
Caesars’ development partner, The Cordish Companies. will oversee the rebrand. Harrah’s Pompano Park will be designed as a city within a city, with a 15,000 square-foot casino expansion, 1,500 parking spaces, a gaming terrace adding 12,500 square-feet of outdoor gaming. It will also feature an office campus, several thousand apartment units and a cinema, shops and restaurants.
Caesars CEO Tom Reeg said: “Harrah’s is a promise that you’re going to be treated like family, whether you’re a customer, an employee or someone in the community. We don’t throw that name around lightly. It was a lot of discussion into what shall we call this, and Isle Casino was obviously a Harrah’s to us”.
David Cordish, founder and CEO of The Cordish Cos, added: “With Harrah’s Pompano Beach at its heart, Live! Resorts Pompano will bring together casino gaming with best-in-class entertainment, retail, dining, hotel, residential, office, logistics and lifestyle amenities into one dynamic destination.”