Tipico will increase its footprint in the US sports betting sector with a multi-market, ten-year deal with Caesars Entertainment set to take it into Indiana and Iowa.
The betting company will partner with Harrah’s Hoosier Park Racing & Casino in Indiana with the aim of launching in the first quarter of 2022, and Isle Casino Hotel Bettendorf in Iowa for launch before the end of 2021.
Adrian Vella, CEO, Tipico US, said: “We are excited to announce Tipico’s multi-state market access partnership with Caesars Entertainment, which marks an important step as we continue to expand our US footprint. We look forward to establishing our brand presence in the mid-west, and introducing our highly scalable, proprietary multi-state sports betting experience to players in Indiana and Iowa.”
“This new market access agreement with Caesars Entertainment is another exciting step forward for Tipico as we continue to connect with more U.S bettors,” said Stephen Krombolz, VP of business development and strategy at Tipico. “Indiana and Iowa are key states in our early expansion plans but there is certainly more to come, and we look forward to announcing additional partnerships later this year.”
Tipico already operates in New Jersey and Colorado and recently signed a deal with media company Gannett to integrate odds, props, free to play games and betting trends across the publisher’s USA Today Network.