SPORTS BETTING

US – Caesars forms partnership with Fiesta Bowl for college football game

By Lewis - 24 August 2021

The Fiesta Bowl Organisation has joined forces with Caesars Entertainment in a sports betting and fantasy gaming partnership for a college football Bowl game.

The alliance will focus on fan engagement, the organisation’s year-round events and expanding sports gaming and education in Arizona.

“This is a new frontier in the college football space, and the Fiesta Bowl is again out in front with this fan-focused partnership. There was significant interest in the marketplace to partner with the Fiesta Bowl; where Caesars stood out was with its similar community mindset and a creativity toward setting a new standard,” explained Fiesta Bowl Chief Marketing Officer Jose Moreno.

“We are teaming with an industry leader who is dedicated to working with us to elevate our offerings for college football and all sports fans across Arizona.”

With the new legislation permitting legal sports betting in Arizona, the multi-year relationship will expand Caesars’s footprint across the state by bringing its platform to college football fans while enhancing the education of responsible gaming.

Caesars will host new fan lounges within the stadiums for the PlayStation Fiesta Bowl and Guaranteed Rate Bowl, become title partner of the PlayStation Fiesta Bowl pregame parties and join in the annual Arizona Bank & Trust Fiesta Bowl Kickoff Luncheon as presenting partner.

“We’re thrilled to work with the Fiesta Bowl Organisation on this landmark partnership to bring college football fans closer to the game and build awareness around the importance of responsible gaming practices,” said Dan Shapiro, Chief Development Officer of Caesars Digital.

“These fans are unrivalled in their passion, and we look forward to offering Caesars Sportsbook to them this fall. Our offering provides a leading user experience where every wager gives players more through our award-winning Caesars Rewards.”