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US – Caesars launches Millionaire maker promotion

By - 14 March 2013

Caesars Entertainment has launched Millionaire Maker, a celebration of player loyalty powered by its Total Rewards player card.  

Caesars has created 703 millionaires since 1987 with those player winnings fast approaching the $2bn mark.

This latest innovation brings a growing number of ways to become a millionaire, even a multi-millionaire, at Caesars Entertainment resorts nation-wide.

Tariq Shaukat , Caesars Entertainment Chief Marketing Officer, said: “Caesars Entertainment has been responsible for creating hundreds of millionaires for more than 25 years. We look forward to welcoming even more of our guests to the exclusive club through various exciting Millionaire Maker powered by Total Rewards promotions across the country.”

From July through to August, members of Total Rewards, Caesars Entertainment’s loyalty program, are being encouraged to swipe their Total Rewards card daily to learn if they have a $1m Hidden Jackpot with their name on it. Each day of the promotion, a different group of Total Reward members will be selected for the Hidden Jackpot, one individual representing each of the participating casinos nationwide. Members will not know if they have been selected, nor the casino where their $1 million could be hidden, but can search for their jackpot by swiping their Total Reward card. If they swipe their card on their selected day at the selected casino where their $1 million is hidden, their Hidden Jackpot will be uncovered, earning $1 million!  In addition, each day a Total Rewards member swipes their card, they will have the chance to receive fantastic prizes.
A Total Rewards player at Harrah’s Horseshoe or Tunica Roadhouse will win $1m every Saturday, guaranteed. Each Saturday beginning April 6, with entries beginning April 1, one name will be drawn from Total Rewards players who qualified during the prior week at one of Caesars Entertainment’s three Tunica resorts. That person will win $1 million.

To kick off WSOP opening weekend in grand style, Event #6 ($1,500 No-Limit Hold’em) on Saturday, June 1 will feature a one-day start, two-flight, single re-entry No-Limit Hold’em event, where the winner will receive a guaranteed $1m.

In Atlantic City Harrah’s Resort Caesar’s, Bally’s and Showboat are making four guaranteed millionaires this the summer. Total Rewards members will earn entries for their play throughout the earning periods. Winners will be selected every 30 minutes at each casino to win free slot play. That evening, five winners at each casino will be selected to test their luck in the final contest at Harrah’s Resort. One lucky player in the final contest will the win $1 million guaranteed!

At Harrah’s Reno: players will be selected to Bowl and Roll Their Way to a Million. The selected players will each bowl one ball; if they roll a strike they move to the next round where they can Roll for a Million. The player will throw one die on a Craps table in an effort to spell the word “millions” with the code: 1 = M, 2 = I, 3 = L, 4 = O, 5 = N, 6 = S. A player who rolls 1, 2, 3, 3, 2, 4, 5, 6 in that exact order can walk away with $1 million.

At Harrah’s Rincon New Year’s Eve 2013, will see entries collected throughout the year be placed into a drawing where one lucky winner will become an instant millionaire.

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