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US – Caesars to launch new casino on The Strip

By - 18 March 2013

They said that Las Vegas wouldn’t have a new casino for at least five years. However following the news that Genting is to redevelop the uncompleted Echelon site, Caesars Entertainment has confirmed it is teaming up with New York-based luxury hotel brand Gansevoort Hotel Group to launch a never before seen Las Vegas experience creating an intimate urban resort at the location of Bill’s Gamblin’ Hall & Saloon.

Located at the heart of the Strip on the prime corner of Las Vegas Boulevard and Flamingo Road, Gansevoort Las Vegas is planned to open in early 2014. Gansevoort Las Vegas, combined with the nearby open-air retail, dining and entertainment complex The LINQ, opening in late 2013, will transform the heart of the Strip into the heart of Las Vegas entertainment.

As the only standalone boutique resort, perfectly situated at the centre of the Strip, Gansevoort Las Vegas aims to redefine the boutique hotel experience. Glitterati and everyday guests alike will receive the ultimate in VIP treatment and unique social experiences.

Gansevoort Las Vegas will be the fourth instalment of the luxury hospitality brand following the recent success of Gansevoort Park Avenue in New York. Following a $185m renovation, Gansevoort Las Vegas will feature 188 Parisian apartment-style guest rooms including 19 suites, designed by Tandem Las Vegas. An intimate lobby space will welcome guests upon arrival, with a redesigned lobby bar, ultra-lounge, retail outlets, and 40,000 sq. ft. casino providing a unique upscale energy. A destination restaurant overlooking the Strip will round out the guest experience.

Michael Achenbaum, Founder and President of Gansevoort Hotel Group, said: “We’re confident that the Gansevoort Las Vegas will be unlike anything that exists in Las Vegas today.”

Gansevoort Las Vegas will also feature another first for Las Vegas; the creation of Drai’s Beach Club and Nightclub, Victor Drai’s reinvention of Las Vegas nightlife featuring a 65,000 square-foot indoor/outdoor nightclub and rooftop pool experience.

Tariq Shaukat, Executive Vice President and Chief Marketing Officer of Caesars Entertainment, said: “Gansevoort Las Vegas will be a completely unique upscale lifestyle experience in Las Vegas. It will set a new standard of fun and modern luxury which only Gansevoort Hotel Group, Victor Drai , and Caesars Entertainment can create. We are confident that Gansevoort Las Vegas will be one of the most exciting destinations in Las Vegas when it opens in 2014.”

The renovated resort is anticipating employing more than 1,000 people.

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