SPORTS BETTING
US – Caesars launches mobile sports betting in Arizona with Diamondbacks partnership
By Lewis - 7 May 2021
Caesars Entertainment has announced a partnership with the Arizona Diamondbacks to launch mobile sports betting in Arizona and build a sportsbook and bar concept on the plaza adjacent to the team’s home, Chase Field.
“We went through a thorough process to identify the ideal partner that would bring experience and the strongest of reputations in legalised gaming,” said D-backs President & CEO Derrick Hall.
“Caesars is considered the cream of the crop and aligns with our philosophy when it comes to professionalism, brand presentation, and customer treatment and brings its best in class William Hill mobile sports book product and retail sports betting expertise.
“Equally important, we went through our strong due diligence to find the industry leader in the education and execution of responsible gaming.”
The deal simultaneously grants Caesars mobile sports betting market access and exclusive sponsorship in sports betting and daily fantasy sports for the D-backs. In tandem, Caesars also finalised a multi-year agreement with Major League Baseball (MLB) to become an Authorised Gaming Operator of the league.
“We have long enjoyed successful gaming operations in Arizona and are delighted to expand into sports betting alongside the Arizona Diamondbacks,” said Tom Reeg, CEO of Caesars Entertainment.
“Together, we have the opportunity to create new ways for baseball fans to engage with the game both in-person near the ballpark and online anywhere in Arizona. Our ability to tie those into our Caesars Rewards network will create an unbeatable experience for any sports fan.”
Following recent legislation in Arizona that authorised legal sports betting, the agreement between the D-backs and Caesars will result in a brand-new, state-of-the-art sportsbook, sports bar and broadcast studio at the location formerly known as Game 7 Grill on the Plaza at Chase Field.
When sports betting becomes available in the state, fans can download the sports book app to make a bet anywhere in the state. Through mobile betting, fans can earn credits and tier status to unlock experiences through the loyalty programme, Caesars Rewards.
Credits can be redeemed in the form of unbeatable hospitality, entertainment, food and beverage, and gaming experiences, including access to VIP experiences with the D-backs at Chase Field.
As part of the agreement, Caesars Entertainment joins the roster of D-backs corporate partners. It will be integrated into marketing efforts, including access to signage, and digital assets, starting a new relationship with the D-backs fanbase.
The partnerships with the Arizona Diamondbacks and Major League Baseball are the most recent additions to Caesars’ growing list of sports relationships, including a recently announced expanded partnership with the NFL. A part of Caesars Entertainment, William Hill opened the first sportsbook inside a U.S. professional sports complex at the Capital One Arena in 2020.
