US – Caesars makes first move into non-gaming hotels in the USBy Phil - 28 January 2019
Caesars Entertainment is opening its first non-gaming hotel in the United States, as part of its plan to expand its brands and loyalty network through its licensing strategy with the opening of Caesars Republic in Scottsdale, Arizona.
Instead of a casino, Caesars Republic Scottsdale will house a 7,000-square foot column-free ballroom with 34-foot sliding glass doors which open out onto the adjacent lawn, suitable for outdoor events for up to 600 people.
It will be located next to the region’s premier luxury retail destination, Scottsdale Fashion Square, and will be a four-star hotel developed by HCW Development and operated by Aimbridge Hospitality. Caesars will license its brand, advise on design elements and integrate the industry’s leading loyalty network, Total Rewards.
“Caesars Republic Scottsdale represents the introduction of a new world-class brand and further progress on our strategy to expand our non-gaming business into premier destinations,” said Caesars Entertainment President and Chief Executive Officer, Mark Frissora. “This project will be our first non-gaming asset in the United States and demonstrates the global strength of the Caesars brand. We look forward to partnering with HCW Development and Aimbridge Hospitality to create a world-class experience in one of the nation’s most desirable communities.”