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US – Caesars named exclusive partner of Chicago White Sox

By - 6 May 2022

Caesars Entertainment and the Chicago White Sox have penned a partnership naming the operator as the Exclusive Casino Partner and Caesars Sportsbook as the Official Sports Betting Partner of the team.

The deal sees Caesars Entertainment and Caesars Sportsbook, an authorised gaming operator of Major League Baseball, receive access to official Chicago White Sox logos and marks, rotational LED signage, digital and social media assets, as well as a variety of exclusive White Sox experiences available through its loyalty programme, Caesars Rewards.

In addition, the partnership includes prominent, TV-visible fixed signage with a right field board featuring its premier gaming destinations and channel lettering affixed to the top of the left field video board, one of the first of its kind in the ballpark’s branding displays.

“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” said Tom Reeg, CEO of Caesars Entertainment. “Some of the most passionate sports fans in the country call Illinois home.

“Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”

The collaboration builds upon Caesars’ legacy in Illinois and northwest Indiana through its offering of entertainment experiences at gaming destinations such as Harrah’s Joliet, Harrah’s Metropolis, Horseshoe Hammond, and Grand Victoria Casino Elgin.

The White Sox will integrate Caesars Entertainment and Caesars Sportsbook into the team’s marketing efforts, team merchandise, and experiences going forward, while also bringing offers and promotions directly to fans through the Caesars Sportsbook app.

“By teaming up with a globally recognised entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience,” added Brooks Boyer, White Sox chief revenue and marketing officer.

“With energised talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programmes.”

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