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US – Caesars opens the LINQ for partygoers

By - 7 November 2014

Caesars Entertainment opened the LINQ Hotel & Casino on October 30, celebrating the milestone with a celebratory ribbon-cutting.

Formerly known as The Quad and prior to that the Imperial Palace, The LINQ Hotel & Casino, located right in the center of the Las Vegas Strip, is aiming to be a social hub for trend-setters and partiers alike. Rooms include cutting-edge technology, modern furnishings and close access to the LINQ outdoor shopping district.

The casino includes LINQ’s its automotive-themed Winner’s Circle to high-energy gaming pits, 830 slots and a sports book on first floor with 230 individual televisions and 12 big screens showing featured games and races. The property also includes the 550-foot-tall Ferris wheel; High Roller.

Gary Loveman, Chairman, President and CEO of Caesars Entertainment, said: “Our billion dollar transformation of the east side of the Las Vegas Strip is the result of the major transition in our industry from one built around gaming to a more a multi-dimensional hospitality and entertainment business. The LINQ complex showcases how hospitality is the new driving force attracting a wide array of unique customers and providing an enhanced experience for repeat travellers.”

Caesars Entertainment Executive Vice President and Chief Commercial Officer, Tariq Shaukat, President of Hospitality Bob Morse, Regional President Eileen Moore and Director of Hotel Operations Stephanie Richter joined employees in cutting the ribbon in front of the newly renovated Las Vegas resort.

Tariq Shaukat, Executive Vice President and Chief Commercial Officer of Caesars, added: “With The LINQ, we pioneered the creation of a new type of experience for the Las Vegas visitor. The LINQ Hotel & Casino continues this ground-breaking approach by offering a ‘Vegas Original,’ socially-minded resort at the heart of the Strip. The resort is designed for the changing Las Vegas customer, who is seeking authentic and social entertainment experiences that cannot be found elsewhere, and provides guests with direct access to all the great restaurants, shops and entertainment available at The LINQ Promenade, including the High Roller.”

Bob Morse, President of Hospitality for Caesars Entertainment, added: “We’ve tried to create something very exciting, and a little bit edgy. It’s a really big change from what you’ll remember of this hotel. You’re not going to recognise it.”

All hotel rooms and suites contain an interactive system on the television which gives guests access to hotel amenities. With a click on the TV remote, guests can order room service, housekeeping items, set up an alarm clock, as well as order one of the many popular board games available to be delivered to the room. Room service from multiple dining outlets at The LINQ Hotel & Casino and Promenade such as Brooklyn Bowl and Guy Fieri’s Vegas Kitchen & Bar will also be available. Guests can also access the interactive system from their personal smart phones and personalise their music experience with customised LINQ Hotel playlists on Spotify.

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