SPORTS BETTING
US – Caesars Sportsbook launches in Arizona
By Phil - 10 September 2021
As an Authorized Gaming Operator of Major League Baseball and in partnership with the Arizona Diamondbacks, Caesars Entertainment today celebrated sports betting’s legalization with a kickoff event featuring dignitaries and celebrities, a charitable donation of $20,000 to the Arizona Diamondbacks Foundation, a ceremonial first bet, and more.
Emmy nominated actor-comedian JB Smoove, who stars as ‘Caesar’ in the brand’s nationwide advertising campaign, Caesars Sportsbook Chief Trends Officer and Brand Ambassador Trey Wingo, Arizona Diamondbacks legend Luis Gonzalez and CEO and President Derrick Hall, along with state dignitaries, including Governor Doug Ducey, placed the ceremonial first bets for charity at Caesars Sportsbook at Chase Field, home of the D-backs. The event featured festivities for fans in attendance, food and beverage, and sports betting 101-style education around responsible gaming before sports bets were placed for the first time at a temporary retail sportsbook at the Chase Field box office ticket windows.
“Today’s event was a culmination of what we’ve been excited about for quite some time, bringing legal sports betting to the great sports fans in Arizona,” said Chris Holdren, Co-President of Caesars Digital. “Arizona is like a second home for Caesars, and we’ve operated in the state for more than 25 years. We take pride in our brand-new Caesars Sportsbook app being online for day one of sports betting here and we’re ecstatic to offer Arizonans a sports betting experience that can’t be matched.”
Caesars’ partnership with the D-backs includes plans to build a two-story sportsbook and sports bar at Chase Field with a design fit for an emperor. Opening in early 2022, the venue will become a hospitality and entertainment destination to be enjoyed by sports bettors and non-sports bettors, locals and visitors alike. In the interim, sports fans can continue to place in-person bets at five walk-up betting kiosks that will be installed on the north side of the plaza.
In addition to in-person bets being accepted at Chase Field, the brand-new Caesars Sportsbook app is officially available for download and use by Arizona customers. The best-in-class app integrates mobile sports betting with Caesars’ industry-leading loyalty program, Caesars Rewards, where every bet, win or lose, rewards the bettor with Tier Credits and Reward Credits that can be used to unlock unbeatable experiences within the Caesars portfolio of properties and partnerships, including access to VIP experiences with the D-backs at Chase Field for registered app users in Arizona.
Caption: Caesars Sportsbook Co-Presidents Eric Hession and Chris Holdren, Caesars Sportsbook Chief Trends Officer Trey Wingo, Governor of Arizona Doug Ducey, CEO and President of Arizona Diamondbacks Derrick Hall, World Series Champion Luis Gonzalez, and JB Smoove celebrate the launch of sports betting in Arizona at Caesars Sportsbook at Chase Field.
