US – Caesars Sportsbook teams up with New York Racing AssociationBy Phil - 28 January 2022
Caesars Sportsbook, a division of Caesars Entertainment, has signed a partnership agreement with the New York Racing Association, Inc. establishing Caesars as an official sports betting marketing partner and the title sponsor of the NYRA Turf Triple Series. In addition, Caesars Sportsbook will partner with NYRA Bets to offer its customers sports betting promos and offers both across the state and on-site at Belmont Park and Saratoga Race Course, as well as access to VIP hospitality assets for Caesars Sportsbook bettors through the Caesars Sportsbook app’s integration with the industry-leading loyalty program, Caesars Rewards. Hospitality assets include premium seating at Saratoga Race Course, the premier summer racing meet in the world.
“This partnership with NYRA will amplify the Caesars Sportsbook brand to NYRA Bets customers and at Belmont Park and Saratoga Race Course, two of the most important venues in the sport,” said Eric Hession, Co-President of Caesars Digital. “We couldn’t be more excited for this partnership to reach horse racing fans and look forward to our involvement with NYRA’s premier thoroughbred racing.”
Originally launched in 2019, the Turf Triple is a series of races contested at Belmont Park and Saratoga Race Course each with a purse of $1m and designed to showcase the best 3-year-old turf runners in the world. Beginning this spring, the Caesars Turf Triple will consist of the Grade 1, $1m Caesars Belmont Derby; the Grade 1, $1m Caesars Saratoga Derby and the $1m Caesars Jockey Club Derby.
Caesars Sportsbook was among the first sports betting operators to launch in the Empire State on the day mobile sports wagering went live and benefited from its relationship with NYRA Bets to reach its online horse racing audience. Beyond the Caesars Turf Triple, Caesars Sportsbook will be a familiar brand on-site at Belmont Park and Saratoga Race Course throughout the spring, summer and fall while offering racing fans a variety of marketing activations and promotions.
“Caesars has been a household name in the gaming and entertainment industry for decades,” said Tony Allevato, NYRA Chief Revenue Officer and President of NYRA Bets. “NYRA jumped at this opportunity, and we look forward to deepening this partnership in the future.”