Interactive
US – Caesars ties up WSOP deal with New York Rangers
By Phil - 27 March 2014
The New York Rangers and Caesars Interactive Entertainment (CIE) have announced a new marketing partnership making WSOP.com, one of the leading online gaming portals in New Jersey, the exclusive online gaming partner of the Rangers.
In addition, for Knicks fans in New Jersey, CaesarsCasino.com is offering a special Jersey promotion where entering Knicks as the bonus code gives them a chance to win an authentic jersey.
A key element of the partnership is the WSOP.com Rangers Homecoming Sweepstakes, which offers fans the chance to have a Rangers alumnus visit their home to watch the last regular season game. In addition, special offers, co-branded communication and engaging viewing parties will be developed for Rangers fans who reside in the Garden State. Game experiences like pregame penalty box access, plus tickets on the new Chase Bridges at MSG are all part of the partnership and will be offered to fans as part of several unique and exciting online promotions at WSOP.com.
CIE Vice President of Marketing and Brand Michael Staskin, said: “We look forward to being part of the stretch run and educating tri-state area Rangers fans on this exciting new offering available to both residents and visitors in New Jersey. We will show Rangers and Knicks fans just how easy it is to score from home on WSOP.com and CaesarsCasino.com.”
From March 23 to April 5, consumers can enter the WSOP.com Rangers Homecoming Sweepstakes that includes opportunities to win game tickets, autographed memorabilia and VIP experiences. Four lucky grand prize winners will have a Rangers alumni visit their home to watch the last game of the regular season.
“We are excited to have the Rangers partner with this brand new category and industry leader WSOP.com to provide our passionate and loyal fans the opportunity to win some very unique experiences and prizes,” said Dave Howard, president, MSG Sports.
To bring the message about the new online gaming opportunity home for those within New Jersey borders, the
Rangers and WSOP.com plan to host a viewing party in Hoboken for the March 26 game against the Philadelphia Flyers. Fans can come out and support the Rangers in a fun, festive atmosphere alongside Rangers alumni as the team makes a push for the playoffs.
As part of this partnership, CIE’s online gaming websites will also have a presence at home games, including branding on the center-hung scoreboard GardenVision and LED ribbon boards, as well as database marketing opportunities and website advertising. CIE is a subsidiary of Caesars Acquisition Company (Nasdaq: CACQ) and Caesars Growth Partners, LLC.
New Jersey recently became the third state in the country to offer legal, licensed and regulated online casino games. Both visitors and residents of New Jersey are eligible to play within its borders, as long as they are of legal age and pass responsible gaming screenings. CaesarsCasino.com is the online entertainment home of the Caesars brand, offering slots, blackjack, roulette, video poker and baccarat with offerings priced as low as one cent. WSOP.com is the online home of the famed World Series of Poker (WSOP), offering poker players of all levels the opportunity to hit the virtual felt to play Texas Hold’em and other popular poker variants for wide-ranging stakes that begin as low as 1¢/2¢.
