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US – Caesars to open video game arcade for all ages as it rebrands Bally’s to Horseshoe

By - 11 July 2022

Caesar’s Entertainment has confirmed that Bally’s Las Vegas will launch a video game arcade for all ages in its former sportsbook. 

Simply called Arcade, it will open in the autumn with more than 80 games, ranging from classics to new releases, in a 7,000-square-foot space on the first level of the property near the food court.

Aria Group designed the new Arcade attraction with an interior that draws inspiration from urban night settings, featuring ‘a variety of colorful artwork and bright neon lights.’

Senior Vice President and General Manager at Bally’s, Jason Gregorec, said Arcade joins a list of changes that ‘will resonate with our guests at Horseshoe,’ and added that it ‘will welcome all ages and open the door for a broader audience.’

In January, Caesars announced Bally’s Las Vegas would be transforming into a Horseshoe Casino.

“At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” said Mr. Gregorec said then. “Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”

Occupying one of the most coveted locations in gaming, Horseshoe Las Vegas will stand at the 50-yard-line of the Las Vegas Strip at the corner of Flamingo Rd. The multi-million dollar investment is the latest in a series of reimaginings for Caesars Entertainment’s storied Las Vegas resorts, including a new entrance to Caesars Palace, multi-million dollar investments in casino floor, and gaming technology across the properties, and incredible partnerships with world-class entertainers and restaurateurs.

The transformation to Horseshoe Las Vegas should be complete by the end of 2022.

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