Operator News

US – Caesars to take four Las Vegas casino brands global

By Phil - 5 June 2018

Caesars Entertainment has announced plans to create unique branding and licensing opportunities with four of its iconic brands – Caesars Palace, Flamingo, The Cromwell and The LINQ.

The move allows Caesars and select strategic partners to expand the global reach of these distinct brands into gateway cities around the world.

“Caesars Entertainment brings instant brand-recognition, category-leading customer loyalty, unique hospitality and entertainment amenities as well as decades of management expertise to world class partners seeking to deliver distinct lodging and resort experiences to a wide range of consumers,” said Mark Frissora, President and CEO of Caesars Entertainment. “Our unmatched experience collaborating with celebrity chefs and entertainers is an especially appealing differentiator to potential partners looking to carve out hospitality niches in gateway cities and resort destinations.”

Each of the brands has unique characteristics to serve the different tastes and preferences of Caesars Entertainment guests around the world.

The company stated that its Caesars Palace brand was ‘indulgent and fun.’

“From its unique Roman architecture, opulent design, mouth-watering culinary experiences, high-energy performances by entertainment idols and once-in-a-lifetime extraordinary events, to the always-welcoming smile of every employee, Caesars makes the everyday truly extraordinary.,” it said.

It described its Flamingo brand as being a vibrant Vegas-style resort. “Classic Vegas still lives inside our walls— where having a history to be proud of doesn’t mean being “outdated.” Where other hotels treat history as a remnant of the past, we embrace it, proving there is a reason why Vegas never goes out of style. Walking through Flamingo, guests can feel the essence of vintage Vegas, taste the liquid cool of a dry martini and hear the seductive sounds of the cabaret.”
It defined its Cromwell brand as being a ‘luxury lifestyle boutique’ brand.

It explained: “This is the place to “see-and-be-seen.” The Cromwell is an intimate, lifestyle boutique hotel that provides a distinct and curated experience because of its decadent and whimsical design, eclectic nightlife and signature dining offerings. Chic suites and sophisticated rooms feature a contemporary design aesthetic and deluxe amenities.”

It defined The LINQ as ‘a 360° full-sensory hospitality and entertainment experience.’ “This is a curated lifestyle destination that evokes the excitement of exploration and self-expression. It is for those who seek the electric feeling of being in the right place at the right time; where style and culture evolve and envelop each visitor. Social in nature, The LINQ encourages connections and interaction. It immerses guests in a fresh and dynamic atmosphere, sending them on a journey of discovery and ensuring they have an experience that is all their own.”

This announcement follows news that that Caesars Entertainment will brand and manage two luxury hotels and a beach club at Meraas’ Dubai-based Bluewaters Island development. In late 2018, Bluewaters Island is expected to become home to Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai — both of which will represent Caesars Entertainment’s first non-gaming resorts. Additionally, Caesars recently announced plans to bring a non-gaming Caesars Palace resort to beach-front property along the coast of Puerto Los Cabos, Mexico.

“Our commitment to these two exciting projects demonstrates the demand for Caesars brands in five-star destinations,” Mr. Frissora added. “This is only the beginning of what we believe will be continued progress against our strategy to expand the company’s non-gaming and gaming businesses presence in a capital efficient manner.”