SPORTS BETTING
US – Cahuilla Casino Hotel early adopter of the Social Betwork for the Big Game
By Phil - 2 February 2022
The innovative Cahuilla Casino and Hotel in Southern California has partnered with Sparket’s Social Betwork software to offer free to play wagering pools for the Big Game. Users can participate online leading up to the event and in person on gameday (Sunday, Feb 13) via www.sparket.app/g/cahuilla.
Players at the top of the leaderboard will earn onsite rewards such as free drinks, food, and slot play. Sparket offers select partners its software to provide user acquisition via multiple channels. Its patent- pending software is pursuing GLI certification in 2022 for real money esports betting, live events, and beyond with self setting odds that limit operator exposure.
We see the importance of social engagement in sports betting. It will play a paramount role in providing a more interactive and enjoyable experience during sports coverage, including allowing friends to challenge each other in a friendly wager,” said Daniel Salgado, Tribal Chairman “The potential of pari-mutuel betting pools will help diversify the sports wagering market in eSports as well as traditional sports.”
Aaron Basch, CEO of Sparket, is “excited to be partnering with Cahuilla Casino Hotel, an experienced tribal operator in California who will help us navigate the expanding sports and eSports landscape in the state. Our Social Betwork™ platform will enable their users to access new wagering types, initially via free to play games. By utilizing pari-mutuel odds as a form of peer-to-peer wagering, Sparket’s application will enable Cahuilla Casino Hotel to offer better odds and provide more options to their customers in the near future.”
