US – Canyon Casino selects Konami’s SYNKROS to replace existing systemBy Phil - 20 August 2014
Konami Gaming’s management system SYNKROS has been selected by Canyon Casino in Black Hawk, Colorado, to replace their existing system.
This is Konami’s first SYNKROS installation in Colorado, a state in which 39 casinos currently operate.
“Canyon Casino is a mid-sized casino with a beautiful downtown location in historic Black Hawk. In addition to slot accounting and TITO, SYNKROS will deliver great new marketing capabilities including a robust, multi-tiered loyalty program and reactive bonusing that occurs on the player’s LCD display and on Konami’s True Time Window (picture-in-picture) at the slot machine,” explained Clark Warren, senior director of systems sales at Konami. “Konami’s SYNKROS is a perfect fit because its powerful, customizable marketing tools allow the team at Canyon Casino to create an exciting experience for both locals and out-of-town guests that no other casino in Colorado can match.”
Canyon Casino General Manager Brian Cloud said: “Canyon Casino attracts visitors from local communities as well as regional feeder markets, and whether it’s their first time visiting or their fifth time this month, we’re committed to delivering the best possible products and service. We needed a highly reliable system that could help us manage our gaming operations and maintain a competitive edge in the market. The SYNKROS system Konami provides has a stronger set of tools to help us manage all aspects of our business in real time, so we can continue to impress a broad spectrum of customers with unique, positive experiences.”
Canyon Casino has more than 400 slot machines, 100 of which operate as coin slots where guests can still appreciate the sound of coins falling into the trays. The casino’s available table games include blackjack, craps, and roulette. Guests can also enjoy membership in the multi-tiered Canyon Club, which qualifies them for benefits such as Canyon Grille dining discounts, special offers, exclusive promotions, party events, and same-day cash back.
“Given how competitive the Colorado gaming market has become, SYNKROS will allow us to continue to enhance and expand the benefits we offer customers through our Canyon Club program,” explained Mr. Cloud. “SYNKROS’ proven reliability and engaging marketing capabilities help us deliver a unique, entertaining experience for all our guests, which ultimately impacts our success and continuing legacy in the area.”
“Overall, this is a landmark opportunity for both companies. It acts as the original approval and entry of Konami’s SYNKROS into Colorado, and it’s Canyon Casino’s long-term vehicle to differentiate their marketing program with advanced bonusing tools and targeting functionality previously unknown to the area,” Mr. Warren concluded.