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US – Casino operator Maverick Gaming buys ceiling and signage specialist Egads!

By - 27 January 2020

Maverick Gaming, a North American casino operator with 26 properties in Nevada, Washington State, Colorado and Louisiana, is moving into the manufacturing sector by buying casino signage, lighting and ceiling specialist Egads! LLC, from Carole Carter.

Founded more than 20 years ago, Egads! is an industry leading supplier of signage; custom lighting and audio/visual systems; unique architectural features incorporating sculpting, mold making, metals, acrylics, glass and other proprietary materials and processes. Designer’s, Architect’s and Owner’s ideas for specialty environmental features become reality with the expertise of the e-gads! team. e-gads! provides services to casinos, entertainment venues, retail facilities and hospitality companies throughout the United States and international locations. e-gads! environmental slot/gaming signage has been engaged by every major slot manufacturing company from IGT, Sci Games, GTech, Konami and Aristocrat and others.

Justin Beltram, COO of Maverick Gaming, said: “We will be hard pressed to improve on the customer experience Carole has delivered her customers over the last twenty years, but we are very excited to inherit this talented team and look forward to expanding her customer base even further. We will also rebrand our assets in Nevada, Colorado and Louisiana, and Egads! talented team will play a large role in our successful rollout. Egads! demonstrated expertise in casino remodels, interior and exterior signage and general casino support is world renown and will be an enormous strategic partner to Maverick.”

Eric Persson, owner of Maverick Gaming added: “This is a critical purchase for Maverick as we begin building a nationwide brand of gaming that only Maverick Gaming can deliver. Over the next several months Maverick will start to rebrand the 19 card rooms we own in Washington and consolidate that portfolio into four distinct brands: Maverick Casino, Aces Poker, Dragon Tiger Casino and Macau Legend Casino. This will allow for effective brand marketing in various media platforms as well as industry leading brands that will build customer loyalty.”

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