Catena Media, one of North America’s largest sports betting affiliates, has launched online sports betting affiliation in Vermont as the north-eastern state opens for licensed sports betting.
Vermont’s Department of Liquor and Lottery selected three operators to go live on 11 January.
All Catena Media’s national brands are carrying strong Vermont content to coincide with the launch. Complementing this coverage is content published by the group’s media partners, which include NJ.com and TheSportingNews.com.
Vermont, a small state with an adult population of 0.5 million, is the last of the New England states to allow online sports betting and is the first new market to open in North America in 2024. The next slated state is North Carolina, which is expected to launch legal sports betting in the coming months.
Ryan Harper, Catena Media’s Vice President for North America, said: “Initial interest from both the industry and sports bettors in Vermont is strong. Vermonters have enjoyed online daily fantasy sports products and horse-race wagering so are no strangers to the online market.”
Vermont expands Catena Media’s operational footprint in North America to more than 28 US states and Canadian provinces.