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US – Cher-Ae Heights Casino launches Konami’s Synkros Casino Management System

By - 18 January 2021

Cher-Ae Heights Casino in Northern California has launched Konami’s Synkros Casino Management System at the seaside gaming destination in Trinidad.

Konami’s award-winning casino management system brings a strong mix of marketing solutions to engage guests at Cher-Ae Heights Casino—including floor-wide bonusing events, random drawings, personalised rewards, offers, and more. From Cher-Ae Heights’ 800-seat bingo hall to its 50,000 square foot gaming floor filled with more than 300 slots, guests can earn, discover, redeem, and enjoy a casino loyalty experience catered to their preferences and spend.

“This is an exciting time for us and our valued guests, as we introduce a robust new mix of system-delivered promotions to make each visit memorable,” said Ryan Sundberg, general manager at Cher-Ae Heights Casino. “Synkros provides a long-term, comprehensive casino systems solution with U.S.-based support, so our casino continues to operate at the highest level of efficiency and achievement for years to come.”

With Synkros, Cher-Ae Heights Casino enjoys access to hundreds of promotional capabilities and options to tailor campaigns to diverse player segments, with tools including Advanced Incentives, random giveaways—or hot seats—, drawing tickets, SuperSeries system-delivered bonusing, and more.

“Cher-Ae Heights Casino offers a great mix of entertainment options to guests. It’s a privilege to work with their team to highlight the casino’s fantastic offering even further, by tapping into the latest systems tools and technology,” said Jay Bertsch, senior vice president & chief commercial officer at Konami Gaming, Inc.

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