US – Circa launches television ad ahead of October 28 opening in Downtown Las VegasBy Phil - 1 October 2020
Circa Resort & Casino, Las Vegas’ first adults-only casino-resort, debuted a national television advertisement during the Major League Baseball Wild Card Series. Starring Circa’s CEO and Founder, Derek Stevens, the spot celebrates the property’s upcoming October 28 opening, marking the first ground-up casino project to open in Downtown Las Vegas in 40 years.
“We are set to open Circa’s doors at 12:01 a.m. in less than a month, and we’re ready to bring the fun on a national scale,” said Stevens. “There is pent-up demand for Las Vegas experiences, and this commercial hints at the ‘wow’ moments we plan to introduce. The countdown is on and we can’t wait to welcome guests on October 28.”
Setting the scene for a return to the entertainment for which Las Vegas has become renowned, the 30-second ad opens with sprawling view of the city’s skyline. Stevens serves as the commercial’s narrator, sharing his vision for the project and his passion for Las Vegas, admiring how the city constantly reinvents itself.
The energy builds up with panned shots of Circa’s tower – the tallest building north of The Strip – as well as its outdoor pool amphitheater, Stadium Swim. The spot concludes with an appearance from the Downtown mogul himself, ushering in a new era of Vegas.
Located on the iconic Fremont Street Experience, Circa will honor the timeless spirit of Las Vegas while leading the charge for a bold new age punctuated by groundbreaking offerings. The impressive 777-room property will merge old-school Las Vegas hospitality with cutting-edge design and technology.
Circa will feature first-class amenities, nonstop entertainment, advanced hotel technology and attentive customer service.
This includes the world’s largest sportsbook. Operated by Stevens’ sports betting venture Circa Sports, the resort’s centerpiece will be the world’s largest sportsbook. Fans can enjoy three levels of action taking place on a 78-million-pixel high-definition screen while receiving some of the friendliest sportsbook customer service in town. The space will also house a dedicated broadcast studio for Vegas Stats and Information Network (VSiN), offering bettors real-time expert analysis from broadcasters, athletes and industry professionals.
One of Circa’s key features will be Stadium Swim, an outdoor pool amphitheater operated 365 days a year. Boasting a massive 14-million-pixel screen and the cleanest pools in Las Vegas, guests can live it up with sports viewing parties, DJs, private cabanas and more.
Circa’s two-story casino will house 1,350 slot machines and 49 table games. A lobby highlight will be a statement piece unlike any other – the return of Las Vegas’ beloved neon kicking cowgirl, Vegas Vickie, who has been refurbished and will be a must-see photo moment at the property.