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US – Cloudbet unveils zero-margin campaign to drive fan engagement on US Open tennis

By Lewis - 1 September 2020

Cloudbet has relaunched its zero-margin odds campaign for this week’s US Open tennis, which gets underway at Flushing Meadows, New York, where Novak Djokovic and Serena Williams head the market.

Having rolled out the zero-margin offer over the COVID-19-disrupted English Premier League football season, Cloudbet is again deploying its blockchain technology to provide customers with commission-free prices on selected matches.

This offer features core Match Winner, Game Handicap and Total Games markets which will be available both pre-match and in-play, securing fairer prices for a tennis fans who are looking to maximise their winnings on the reconfigured season’s second Grand Slam.

These margin-free odds are available on each match for each customer to win up to $1000. This US Open promotion is a natural extension of the operator’s wider ‘best odds’ campaign that includes margins as low as 2 per cent across a wide range of sports.

A Cloudbet spokesperson said: “As ever, Cloudbet’s goal is to make sports more engaging for our players. So, after a fragmented calendar for elite tennis, it’s great to see the best men’s and women’s players go back to work at the US Open. No-one can compete on price with the power of blockchain, and we’re happy to share these savings with our customer base which has been starved of live sport during the present pandemic.

“This promotion proved a boon for turnover on the EPL and we’re hoping to register similar spikes in engagement over the coming fortnight at the Billie Jean King National Tennis Center. Offering the best mathematical prices is another clear advantage that our technology brings to players, alongside more widely-touted benefits around transaction times, secure fund storage and privacy protection.”