Interactive
US – Conscious Gaming appoints Blair Aronson as Operations Director
By Phil - 7 April 2021
Conscious Gaming has appointed gaming industry veteran Blair Aronson (formerly Albanese) as its new Operations Director.
Ms. Blair joins Conscious Gaming after spending the past three years as the Director, Customer Success – Americas, for SGDigital, the online division of Scientific Games Corporation. Prior to her work with SGDigital, she spent five years with the NYX Gaming Group, as the Director of Operations. NYX Gaming was acquired by Scientific Games in 2018. She becomes Conscious Gaming’s second full-time employee.
Just last month Conscious Gaming announced an agreement with Golden Nugget Online Gaming, who has agreed to deploy PlayPause, an innovative universal cross-state, cross-operator solution for user identification created to modernize and strengthen the effectiveness of the U.S. gaming industry’s responsible gaming programs. GNOG joins BetMGM/Entain, and the Pennsylvania Gaming Control Board as recent PlayPause adoptees.
“As we continue to make progress with PlayPause, it was important to add someone with Blair’s skillset to ensure proper implementation of the technology for our clients,” said Conscious Gaming Trustee Anna Sainsbury. “She has a wealth of experience, knowledge and relationships that as we continue to grow, will help us deliver on our promise to protect consumers.”
Ms. Blair will be responsible for the management, scaling and optimization of PlayPause, working with gaming operators, state regulators, sports leagues and platform providers. She will also serve in a Chief of Staff capacity for Conscious Gaming within the Service Delivery and Operations teams, helping with the continual improvements on the structure and process of customer-facing teams as we grow.
“I am thrilled Anna has offered me the opportunity to work alongside her in an organization with such an important mission,” said Blair Aronson. “The online gaming business is growing rapidly and the need to modernize and strengthen responsible gaming will be critical to its success. I look forward to continuing the relationships I have built throughout my career to help roll out the PlayPause technology.”
She will report to Vice President of Corporate Social Responsibility and Communications Seth Palansky and work closely to successfully recruit and onboard new PlayPause members and deliver on shared goals and priorities.
