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US – Conscious Gaming selects data encryption specialist to bolster capabilities

By - 5 October 2021

After a successful technical due diligence process, Conscious Gaming and GeoComply Solutions has signed an agreement with IXUP that will leverage its secure database collaboration technologies in the US online gaming and sports wagering markets to support sports integrity and deliver self-exclusion capabilities across platforms and jurisdictions throughout the US.

The collaboration will provide encryption-based security and scalability to GeoComply’s “PlayPause” Multi-State Self-Exclusion product, by incorporating IXUP’s secure data collaboration technology and associated capabilities.

This will ensure players, coaches, support staff, their families, and related entities as well as individuals that would like to take a break or exclude themselves from gambling or wagering are excluded from participating in online betting, gaming and wagering activities.

Under the terms of the agreement, IXUP will be responsible for contributing its secure data collaboration technology, as well as developing, operating and maintaining the jointly developed product.

GeoComply will contribute its existing “PlayPause” product and will be responsible for assisting with all regulatory matters, as well as overseeing all sales and marketing efforts with its existing customer base with U.S. online betting operators.

GeoComply has successfully deployed the solution in Pennsylvania via a partnership with the Pennsylvania Gaming Control Board and is engaging with additional gaming regulatory agencies as well as major U.S. sporting leagues regarding the provision of this exclusion product in a fully operational Proof of Concept (POC) trial focused on restricting impermissible bettors.

Marcus Gracey, CEO of IXUP, commented: “For some time now we have been assessing opportunities for our secure data collaboration technologies within the lucrative U.S. sports data and sports wagering and gaming markets, which are experiencing once in a generation growth rates due to more states introducing legal online gaming.

“This collaboration with GeoComply and Conscious Gaming is an ideal opportunity to showcase the application of our technology within this highly regulated market, where the handling of sensitive data is paramount, with serious consequences for non-compliance.

“The collaboration will involve the secure interaction of databases containing sensitive personal information supplied by the teams and leagues themselves, which will then form the basis of excluding Impermissible Bettors from making bets with sports betting operators.

“We commend GeoComply for its corporate social responsibility vision being expressed through Conscious Gaming, which is committed to leveraging technical solutions to advance responsible gaming. We’re pleased to leverage our technology to address this and other issues.

“We are proud to be working with GeoComply to deliver this world leading and essential product solution and I am confident in our ability to execute, given the team we have brought together during the last 12 months, which includes our strategic advisors Matt Davey and Ian Penrose who are domain experts when it comes to sports betting technologies and associated international markets.

“This opportunity is also directly aligned with our strategy to leverage our core technology into the growing sports data and wagering markets and to use our technology for social good, where there are suitable opportunities to do so.”

Anna Sainsbury founder of GeoComply and Conscious Gaming, added: “With the significant growth of sports betting in the U.S. market, it is imperative that stakeholders proactively mitigate problem gambling and effectively manage impermissible bettors.

“Whether a player has self-excluded or if they are prohibited from betting due to regulatory restrictions, a technology solution will be available that gives operators the confidence that they are compliant. IXUP’s unique secure data collaboration technology will be key to bolstering PlayPause, and we are extremely excited to be working with them to deliver this proof of concept and ultimately make this product available across the broader North American sports betting and iGaming landscape in coming years.”

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