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US – Daktronics the creative force behind Circa’s 98 million pixel displays

By - 16 November 2020

Daktronics, a specialist in large-format LED video displays, message displays, scoreboards, digital billboards, was heavily involved in bringing the wow factor to Circa, Las Vegas’ newest casino and home to the world’s biggest sports book.

The company was the creative force behind the six-display installation totals 98 million pixels throughout the property to engage and entertain Circa’s visitors. Inside the resort, the three-level sportsbook is the focal point. The entire Circa sportsbook experience features 78 million pixels to share all the sportsbook and information critical for bettors. It also shows live sports broadcasts and resort-relevant information and advertisements to keep visitors informed.

“Being involved from the beginning of the process, working with visionaries like Derek and Greg Stevens as well as Steve Hamlin with Tre’ Builders, has been an amazing experience,” said Josh Francois, Daktronics director of the western region. “Circa continues the tradition of high-profile installations in Las Vegas.”

The attention-grabbing outdoor display is by the six pools at Circa’s Stadium Swim. It measures 41 feet high by 135 feet wide for a total of 5,535 square feet of digital real estate. It features a 6-millimeter pixel spacing to bring high-resolution imagery to viewers and guests in the space.

The north fa├žade display features a mix of LED technology including a 15HD pixel layout and freeform technology employing a 25-millimeter pixel spacing. Together, they form a display measuring 228 feet high by 52 feet wide along the skyline of Downtown Las Vegas to catch the attention of people as they pass by the resort.

“Building a large outdoor display in the harsh desert heat of Las Vegas is challenging,” said Nathan McGillivray, senior Daktronics project manager. “Daktronics engineering was able to overcome these challenges with unique solutions to manage high temperatures with proper ventilation.

“When the display was first installed, we were able to design the 15HD technology and the 25-millimeter freeform LED sticks to blend together and look like one seamless screen. We relied on our team, comprised of an installation supervisor, field engineers, design engineers, service and application engineers, to get the display dialed in and looking fluid and dynamic. This team effort allowed us to have a strong showing at the grand opening and exemplified the strength of Daktronics’ problem-solving capabilities.”

Daktronics has been a staple LED display provider in Las Vegas dating back to the installation of the Caesars Palace first large matrix color marquee in 1984. The company’s LED displays can be found on the freeways, within landmark marquees along the famous strip, and entertaining audiences at a Las Vegas show, sportsbook or sporting event.

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