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US – Delasport signs sportsbook deal for three Esports Entertainment Group brands

By - 4 October 2023

Delasport is about to power up three of Esports Entertainment Group’s brands with the Plug & Play Sportsbook iFrame. The brands in question are JustWOW, CasinoJEFE, and Vie.bet.

The company will support this leading esports-focused operator in MGA-regulated markets. The agreement allows all three brands to expand beyond their casino audience with ease. As we’ve said in the past, adding a sportsbook to a casino website opens up a brand-new revenue stream and helps retain players who are interested in both verticals.

Delasport CEO, Oren Cohen Shwartz, comments the deal: “Partnering with an industry giant like EEG is yet another milestone in Delasport’s growing track record of successes. We are proud to be able to provide our modern sportsbook solution, boosted with player personalization and engagement tools, to a company with such vast experience.”

The excitement is shared by both parties as EEG’s CEO Alex Igelman also comments on the news:
“Partnering with Delasport represents an exciting opportunity for EEG to broaden its offerings to a whole new set of players in key markets where sports betting is exceptionally popular. We are eagerly looking forward to seeing the positive impact and growth this integration brings to our brand. Delasport has been a great partner every step of the way. We feel safe in entrusting the new sportsbook branches to them and their Plug & Play Sportsbook iFrame solution.”

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