US – Delaware North and GAMING1 enter joint venture for sports betting and iGamingBy Lewis - 7 July 2021
Delaware North, a global hospitality company with a portfolio of regional casinos and gaming venues in the United States and Australia, has formed a joint venture with Belgian gaming and sports betting partner, GAMING1.
The joint venture, Gamewise, will use GAMING1’s proprietary sports betting and casino platform and product technologies to deliver turnkey digital gaming solutions to licensed operators in North America.
As part of the partnership, Delaware North will offer its mobile iGaming brand, Betly.com, exclusively through the partnership in all new markets where it operates land-based casinos.
In addition to Delaware North’s gaming and hospitality expertise, Gamewise will be powered by GAMING1’s omnichannel technology solution and partnership model and GAMING1 will also provide its library of game content exclusively through the joint venture.
Gamewise will bring to market a modular and flexible sports betting and casino platform with gamification capabilities, full land-based integration, localised bet pricing and impressive bet acceptance ratios.
“Gamewise fills a gap in the North American gaming market by providing regional land-based operators with a true turnkey solution to expand into the burgeoning online sports betting and online gaming space,” commented Luisa Woods, Vice President of Marketing for Delaware North’s gaming business.
“The solution is specifically tailored to operators who want to participate while investing in their own brand and is structured to minimise the resource impact on their core business. We believe this is exactly what the market has been looking for.
“Both GAMING1 and Delaware North were looking for a suitable partner that matched our collective ambitions, values and vision for market expansion in North America. Partnership is deeply rooted in the DNA of both companies and we are delighted to come together.
“Combining our gaming and hospitality expertise with GAMING1’s experience working with land-based operators, proprietary technology and track record of generating value from the convergence between land-based and online gaming, is a powerful proposition that will deliver exceptional value to customers throughout North America.”
Victor Araneda, Chief Business Development Officer at GAMING1, said: “Our technology has always been developed to enhance the convergence between traditional land-based operations and the interactive gaming environment with our partners in regulated markets all over the world.
“It forms the cornerstone of our unique partnership model, which brings together expertise from both parties to deliver the ultimate omni-channel consumer experience.
“We have been monitoring the situation in North America for some time, so it is an exciting moment for everyone at GAMING1 to partner with a company of the calibre and stature of Delaware North as we enter the North American market.
“Our companies share a partnership philosophy rooted in a client-oriented approach and based on a common understanding of the value of local brands and the bond between traditional operators and their customers.”