US – Detroit Lions names BetMGM as club’s first Official Sports Betting PartnerBy Phil - 7 September 2020
The Detroit Lions has announced that BetMGM, the joint venture between MGM Resorts International and GVC Holdings, is the club’s first Official Sports Betting Partner.
The partnership features fan-focused assets such as presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage. These additions reflect an extension of the existing multi-year partnership with MGM Resorts and the Lions, which features the MGM Grand Detroit Tunnel Club at Ford Field.
“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” said Detroit Lions Team President Rod Wood. “We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
BetMGM’s Chief Marketing Officer Matt Prevost said, “When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams. We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”
Lions Bingo, available on the Detroit Lions mobile app, is a predictive, free to play game introduced during the 2019 season. Fans can play bingo while guessing what plays might happen or statistics achieved during home and away Lions games for various, non-cash prizes. New for 2020, with BetMGM as a partner, fans that accurately predict the right sequence of game scenarios will be eligible to win cash prizes and future all-expenses paid trips to visit MGM Resorts properties across the country.
David Tsai, President, Midwest Group, MGM Resorts, said: “All of us at MGM Grand Detroit are eager and ready to welcome the Detroit Lions and sports betting fans to our BetMGM Sports Lounge this football season. We know everyone is eager to get out of their homes and add some fun into their calendars. We are committed to raising the bar in delivering unique and entertaining experiences.”
Lions Perks was first introduced during the 2018 season and is open to all fans at Lions home games within the team’s mobile app. BetMGM and the BetMGM Sports Lounge at MGM Grand Detroit Casino will offer exclusive Lions Perks rewards and special offers. A portion of Lions Perks and BetMGM points can now also be gifted to benefit Detroit Lions Charities. Guests are encouraged to scan their Lions Perks Card for every merchandise or food/beverage purchase at Ford Field to earn entries into Gameday specific sweepstakes. Season Ticket Members also qualify for Super Bowl and Pro Bowl Sweepstakes when scanning their Lions Perks card for in-stadium purchases.
Sports betting in Michigan was signed into law in late 2019. As BetMGM and MGM Resorts continue to expand and evolve its sports betting platforms, responsible gambling education remains a key focus. GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent and proactive conversations with players about how to gamble responsibly. The program comes alive through personal interactions between guests and trained staff based at each property’s M life Rewards desk.