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US – DraftKings focuses on multi-channel distribution following Meadowlark Media agreement

By - 27 April 2021

DraftKings has completed a first-of-its-kind content distribution, monetisation and sponsorship agreement with Meadowlark Media.

As part of the deal, Meadowlark Media and DraftKings will distribute The Dan Le Batard Show with Stugotz and the Le Batard & Friends Network across a range of audio, TV, digital and social channels.

Additionally, the network of shows will prominently feature DraftKings’ odds, betting trends and general sportsbook and daily fantasy information.

“We’re thrilled to find a collaborator in DraftKings that shares our vision to grow Dan Le Batard’s already wildly popular network of shows in non-conventional ways,” commented Meadowlark CEO John Skipper.

“With the freedom to widely distribute these programs, we’ll be able to reach the largest possible audience and provide incredible content to DraftKings.”

Continuing its expansion into content and media after the acquisition of Vegas Sports and Information Network (VSiN), DraftKings plans to commission new content projects that Meadowlark will develop and produce.

Additionally, DraftKings recently announced the hiring of Chief Media Officer, Brian Angiolet, to oversee and optimise content creation and media strategy, which includes working with VSiN and Meadowlark on efficient content models to maximise reach.

“John Skipper and Dan Le Batard have established a deep roster of content creators that will continue to expand quality and original programming,” said Jason Robins, CEO, co-founder and chairman, DraftKings.

“Our relationship with Meadowlark Media demonstrates DraftKings’ dynamic approach in bringing premium content to skin-in-the-game sports fans through numerous channels.”

The Dan Le Batard Show with Stugotz will continue to be available in podcast form with new formats of the show set to launch later this year. Since leaving ESPN Radio on January 4, the show has consistently ranked among the top sports programmes on Apple podcasts.

”Thank you, DraftKings, for empowering us with the exhilarating combination of rocket fuel and total freedom,” added Le Batard.

“I’m overjoyed to team with a fearless creative partner who sees the future and wants to help us change it. DraftKings believed in us, our principles and our mission enough to give us a freedom no scared corporation or traditional media partner ever could or ever would.

To our fans, know that DraftKings is the reason you aren’t behind a paywall, and I’m promising you the money won’t change the show or corrupt us in any way. Sincerely, Draft Le Batard.”

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