DraftKings Inc. announced today a multi-year agreement to become an Authorized Gaming Operator of Major League Baseball.
The expanded partnership will enhance DraftKings’ wagering offerings, especially live and in-game options as real-time betting becomes increasingly popular during sports and entertainment events, by granting the company rights to use official MLB data along with MLB marks and logos within DraftKings sports betting products.
“DraftKings is proud to be designated as a Major League Baseball Authorized Gaming Operator,” said Ezra Kucharz, chief business officer at DraftKings. “This deal speaks to the commitment we have to our customers and sports leagues alike while providing the safest and most entertaining American-made sportsbook. As a result of this agreement, our customers will experience enhanced live wagering offerings for all MLB games.”
The agreement between Major League Baseball and DraftKings demonstrates the league’s vision to leverage the powerful potential for the integration of official data and technology in sports presently and also as a foundational element for the next generation of baseball fans. Although MLB already has a storied and impressive history with data application and advanced analytics, this expanded partnership with DraftKings as an MLB Authorized Gaming Operator showcases the league’s proven ability to align with consumer behavior and the technological curve. Fans who engage with the various offerings on DraftKings Sportsbook will see the enhanced partnership spurs a regular cadence of innovation around each and every event during the baseball season.
“Given DraftKings’ successes in driving fan engagement and immersive experiences, we’re looking forward to an expanded partnership and further collaboration on engaging products,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Buoyed by our collective commitments to drive innovation in the US sports betting marketplace, the tools provided to DraftKings – including fast, rich and reliable data feeds and MLB brand marks – will be central to creating these powerful new ways to consume and connect with our sport.”
The partnership will bring more instantaneous data feeds to DraftKings Sportsbook, supplementing the live betting experience. Additionally, customers will notice the use of official MLB team logos revitalizing the look and feel of the sportsbook as part of the deal.