Interactive
US – DraftKings launches Australian Football Rules DFS product
By Lewis - 11 March 2021
DraftKings has launched its first Australian Football Rules (AFL) Daily Fantasy Sports product.
Daily fantasy sports players will be able to get involved in a multitude of new games with cash prize pools across a 31-week long season that includes four weeks of finals.
As the world’s fourth most attended sport and with more than 111.4 million people tuning in to AFL broadcasts in 2020, there is an internal fanbase as well as cross-sell opportunities for DraftKings with AFL to attract fans as well as traditional NFL, NBA and golf customers.
Jeffrey Haas, SVP International Strategy DraftKings, commented: “The Australian Football League boasts huge appeal both in Australia and internationally with the fourth-highest domestic audience attendance globally.
“This compelling sport caters to Australian players domestically along with their vast expatriate population around the world as fans in Canada, the US and the UK can all watch via the AFL’s international broadcast partners.
“With DraftKings’ rich daily fantasy heritage, we are thrilled to add these AFL contests to our industry-leading variety of DFS categories as an ‘Approved AFL Fantasy Sports and Betting Provider’.
“Fans all over can discover and incorporate AFL action into their second-screen gaming experience as the 31-week-long season plus four weeks of finals gets underway where some of the toughest athletes on the planet square up for intense end-to-end action.”
