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SPORTS BETTING

US – DraftKings launches its NFT ecosystem DraftKings Marketplace

By - 11 August 2021

DraftKings Marketplace, the NFT ecosystem designed by DraftKings for mainstream accessibility, is now live and will feature its first Preseason Access Collection that drops later this week.

The exclusive debut content will be provided by Autograph, and includes Preseason Access Passes from top athletes such as Tom Brady, Wayne Gretzky, Tony Hawk, Naomi Osaka, Derek Jeter, Tiger Woods and more who will soon be announced. These sports-related NFTs will be available exclusively on Autograph.io and on DraftKings Marketplace. Customers nationally can join the first drops starting on August 11th, which will feature Tom Brady.

“Autograph’s Advisory Board includes some of the most iconic athletes ever, and we could not imagine a more fitting figure than Tom Brady to headline our first ever NFT drop on DraftKings Marketplace,” said Matt Kalish, co-founder and president of DraftKings. “The overall NFT market has already surged to over $2.5 billion in sales volume for the first half of 2021, and so whether someone is well-versed or barely familiar with digital collectibles, we envision DraftKings Marketplace being a premier platform for all within a trend that is decidedly here to stay.”

With this launch, fans and collectors across the country with a DraftKings account can now access DraftKings Marketplace on desktop or mobile either directly through the website or via DraftKings’ apps. Each featured athlete will begin by dropping a limited number of NFT collectibles categorized as the Premier drops and Signature drops within the Preseason Access Collection. These NFTs will be available for USD purchase at a range of prices with the goal of lowering the barriers to entry for fans who want to begin collecting NFTs while still appealing to seasoned collectors. Premier editions of Tom Brady NFTs will drop throughout the day on August 11th followed by Signature editions set to drop during August 13th that will contain authentic digital signatures from the seven-time Super Bowl champion. Following the Tom Brady drop, Wayne Gretzky will be the next athlete showcased within the Preseason Access Collection on DraftKings Marketplace.

Each owner of a Preseason Access Pass, regardless of edition, will also be granted preferential access to a future drop from Autograph. While the supply of inaugural Tom Brady NFTs on DraftKings Marketplace is limited, fans will have opportunities to acquire certified authentic content of other prominent athletes and collections yet to be released. The launch and ongoing development of DraftKings Marketplace includes leveraging the expertise of Scarcity Labs, which was recently acquired by DraftKings to support expansion into NFTs and related technologies. DraftKings has also hired Beth Beiriger, former chief product officer at Invaluable, to join the team as senior vice president of operations for DraftKings Marketplace where she will oversee content strategy and the long-term roadmap.

“NFTs bring an entirely new dimension to the collector experience, and I cannot wait for people to discover and engage with this first ever drop of Autograph’s official digital collectibles,” said Tom Brady, co-founder of Autograph. “We created Autograph as a way for fans and collectors to own a piece of iconic moments in sports and entertainment through authenticated and official digital collectibles and we are just getting started!”

All DraftKings Marketplace NFTs are minted on an eco-friendly Ethereum Layer 2 solution for customers to then store within their DraftKings Marketplace portfolio. Customers can view NFTs they have purchased on DraftKings Marketplace within the portfolio feature and will eventually have the ability to transfer these NFTs to their own wallets on Ethereum Mainnet. Collectors will also be able to view their collections on Autograph’s platform. Additionally, NFT owners can leverage the secondary-sale market on DraftKings Marketplace by listing their digital collectibles for sale at their chosen price for others to see within the community. Customers can expect new NFT drops on DraftKings Marketplace as the digital collectibles hub continues to grow with exclusive content.

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