US – DraftKings opens sports book at Mardi Gras and signs deal with Colorado RockiesBy Phil - 24 September 2020
DraftKings has reached an agreement with the Colorado Rockies to be named both the franchise’s Official Daily Fantasy Operator and the franchise’s first Official Sports Betting Operator. Separately, DraftKings also announced that it has set September 25, 2020, as the grand opening date for DraftKings Sportsbook at Mardi Gras Casino in Black Hawk, Colorado.
“We are proud to grow our presence in Colorado both in announcing our latest deal with the Rockies and also look forward to soon officially opening the doors to our newest retail sportsbook at Mardi Gras Casino and Resort,” said Matt Kalish, Co-Founder and President, DraftKings North America. “In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting.”
In addition to in-stadium branding rights, DraftKings is also receiving a license to utilize Rockies trademarks and logos. Furthermore, the Rockies and DraftKings will collaborate to develop a digital content series featuring Rockies’ player appearances on DraftKings’ original “The Sweat” program, along with podcasts, live videos and more.
“All of us at the Colorado Rockies are thrilled to take this exciting next step in our longstanding relationship with DraftKings,” said Walker Monfort, Rockies’ Vice President of Corporate Partnerships. “Expanding on our current deal for daily fantasy sports will only enhance what we’ve built with DraftKings up to this point. Tying our brand to an early industry leader in the new frontier of legalized sports betting will be a great new endeavor for both parties.”
The retail sportsbook located within the Mardi Gras Casino in Black Hawk, Colorado is set to officially open on Friday, September 25, and will provide sports bettors with an optimal viewing and hospitality experience. Equipped with more than 40 televisions, large video boards dedicated to displaying odds, several self-service betting kiosks and a full-service American sports bar and restaurant, the entire location is designed with the modern fan in mind.
“The new DraftKings retail sportsbook location is the perfect addition to their mobile betting access we launched earlier this summer,” said George Papanier, President and Chief Executive Officer of Twin River Worldwide Holdings. “The space has over 40 large TVs and multiple odds boards, a large full-service bar with 22 seats, a VIP area, and a great new menu featuring American pub-style fare with a Colorado twist, including our famous short rib stacker with house-made chips, an artisan BLT with a poached egg, and carnitas tacos. There is nothing like it in Black Hawk and we are excited to become Colorado’s new home for all sports.”