US – DraftKings teams up with Pepsi for American Football predictorBy William - 7 October 2019
DraftKings and Pepsi have partnered to debut the Pepsi Live Prediction Challenge that enables fans to forecast in-game outcomes for each football Sunday of the regular season.
Each week, registered players will be tasked with correctly answering a series of eight, multiple-choice questions relating to Sunday’s pro football games to earn points for a shot at their share of $5,000 and ascend the season-long leaderboard.
As well as weekly cash prizes that are split among the top finishers, first place in the overall standings will win a trip to the championship game in Miami Gardens, Florida.
Ezra Kucharz, chief business officer at DraftKings, commented: “The Pepsi brand and its longstanding synergy with pro football hardly needs an introduction, making this partnership such a special opportunity for DraftKings to team up with an organisation that genuinely shares our passion for the game.
“Our player community cannot get enough football and collaborating to launch the Pepsi Live Prediction Challenge on DraftKings helps to both satiate this ever-growing demand and further stoke fans’ competitive flames through new innovation.”
Available on both mobile and web, the Pepsi Live Prediction Challenge will be accessible from both the DraftKings daily fantasy and sportsbook platforms.