SPORTS BETTING

US – DraftKings to create upscale sports bars through Sports & Social agreement

By Lewis - 29 July 2021

DraftKings and national entertainment concept, Sports & Social, have announced a strategic new relationship to create upscale Sports & Social/DraftKings sports bars beginning in the Nashville and Detroit markets, pending regulatory approvals.

The collaboration brings together Sports & Social’s experience in operating dining and entertainment venues with DraftKings’ sports gaming platforms. The Sports & Social/DraftKings venues will be designed by ICRAVE, an international strategy, design, and development firm, to provide an upscale, premier sports and entertainment experience.

“Today, so much of sports betting is focused on the mobile-technology aspect, however the in-person experience is an integral layer that we look forward to advancing alongside Sports & Social’s premier dining and entertainment offerings,” said Ezra Kucharz, chief business officer at DraftKings.

“By aligning with one of the fastest-growing entertainment concepts in the country, we now have the opportunity to bring our world-class products to life by offering engaging, interactive and fan-first destinations to skin-in-the-game customers.”

A significant name in dining and entertainment, Sports & Social is an upscale gaming parlour and social lounge that features sports-watching and state-of-the-art audio/visual displays, made-from-scratch menu items, curated cocktails and entertainment.

Sports & Social is a concept by Live! Dining & Entertainment, a division of The Cordish Companies. A leader in the food and beverage industry, Live! Dining & Entertainment is one of the largest and most successful developers and operators of restaurants and entertainment concepts in the United States.

Live! welcomes 55 million visitors a year to its dining, entertainment, music, casino, hotel and sports-anchored destinations and venues nationwide.

“DraftKings is an industry leader in sports betting and entertainment, and we are incredibly excited to work with them to bring this new experience to life,” stated Reed Cordish, Principal of The Cordish Companies.

“We are always looking to create new and innovative experiences for our guests and this collaboration will allow us an exciting opportunity to do so, bringing an incredible premier sports-watching experience with sports betting all under one roof.”

Sports & Social is currently located at the front door of professional sports stadiums, entertainment districts and casino-resort destinations around the country including The Battery adjacent to Truist Park in Atlanta, GA; Ballpark Village adjacent to Busch Stadium in St. Louis, MO; Texas Live! in heart of the Arlington Entertainment District; Live! Casino Pittsburgh in Pittsburgh, PA; Live! Casino & Hotel Philadelphia in Philadelphia’s Stadium District and Live! Casino & Hotel Maryland in the Baltimore/Washington Corridor.

The locations of the Sports & Social/DraftKings venues will be announced in the coming months.