Operator News
US – Eldorado Resorts to roll out William Hill sports books
By Phil - 5 September 2018
William Hill US and Eldorado Resorts have entered into a nationwide partnership for digital and land-based sports betting and online gaming in the United States.
Within weeks the partners will open William Hill sportsbooks in five properties across three states – The Tropicana in Atlantic City, New Jersey; The Mountaineer Casino Racetrack and Resort in West Virginia, and three casinos in Mississippi – The Lady Luck Casino in Vicksburg, Isle of Capri in Lula and Tropicana Casino in Greenville. Sportsbooks in additional casinos/states as well as digital betting and gaming services will be launched in the months ahead subject to the legislation in each state.
The partnership combines the leading sports betting company in the US, William Hill, with the extensive market access of Eldorado – a major casino group with 21 properties across 11 states and a customer base of 23 million people. Eldorado’s pending acquisition of Tropicana Entertainment will further extend its reach to 26 properties in 13 states on completion which is expected in the fourth quarter of 2018.
Under the terms of the agreement William Hill becomes Eldorado’s exclusive partner in the provision of digital and land-based sports betting services as well as online gaming. As a result, William Hill’s reach now extends to 13 states where sports betting is either legal or sports betting bills are tabled.
William Hill and Eldorado, who have partnered since 2012 in Nevada, are strongly aligned to grow William Hill US, with the company currently involved in discussions with a number of potential partners.
Commenting on the agreement Philip Bowcock, William Hill Chief Executive Officer, said: “Partnering with Eldorado gives William Hill access to one of the largest and most attractive casino footprints with 23 million customers across multiple states. This partnership provides extensive cross sell and profit growth opportunities to both parties. Together we are positioned to capture the evolving US opportunity – starting with land-based sports betting, and extending to digital sports betting and, in some states, online gaming.”
Gary Carano, Chairman and Chief Executive Officer of Eldorado, commented: “Having worked with the company since 2012, we believe William Hill represents the gold standard in global sports betting and we are confident that our expanded partnership will be successful. We look forward to bringing the excitement of sports betting to customers across our growing platform of leading casino resorts, creating value for all shareholders.”
