SPORTS BETTING
US – Elys Game Technology teams with US Integrity for North America growth
By Phil - 11 January 2023
US Integrity, an independent sports betting integrity monitoring, reporting and analytics organization and Elys Game Technology, Corp., a global interactive gaming and sports betting technology company that has recently acquired Nevada based USBookmaking and operates in multiple jurisdictions in the US regulated sports betting market, today announced a comprehensive partnership to provide event monitoring, market intelligence and fraud prevention for all of Elys’ US facing operations as the company expands its footprint throughout the United States.
USI’s reporting, analytics and education help customers ensure the highest integrity in the regulated sports betting industry. USI’s products and services are not a one-size-fits-all solution, but rather a customizable suite of services endeavoring to fit customer needs, focused on intelligence and monitoring, fraud prevention, education and consulting services.
Elys’ innovative wagering solutions service online operators, casinos, retail betting establishments and franchise distribution networks in multiple regulated jurisdictions. Elys has operated on a B2C basis in the regulated mobile and retail Italian market for the better part of three decades and is rapidly expanding on a B2B basis to provide end-to-end sportsbook services to business operators throughout the U.S. Elys has completed product certification and also created a unique small business retail model that could provide a safe and effective regulated sportsbook for local and community-based businesses across the nation in 2023 and beyond.
“We are very pleased to be engaged with U.S. Integrity as we prepare to expand throughout the North American regulated sports betting market in 2023.” said Michele Ciavarella, Executive Chairman of Elys Game Technology, Corp. “We expect that our partnership with U.S. Integrity could give us the ability to identify possible betting abnormalities in real time and enable potentially suspicious wagering activity to be identified immediately, creating a safe and engaging betting environment for our patrons as we implement our vision throughout the massive restaurant and bar market in the fast-evolving regulated U.S. sports betting market.”
USI will provide integrity monitoring services via its proprietary dashboard to Elys Game Technology and will conduct analysis across dozens of data sets to proactively identify any potential irregular sports wagering-related patterns.
Matthew Holt, USI’s CEO & co-founder, added: “U.S. Integrity is proud to partner with Elys Game Technology and assist them with integrity monitoring. US Integrity’s mission is to provide a conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Elys Game Technology and their expansion strategy throughout North America as the market continues to evolve. All of our partners are committed to the highest integrity standards, and Elys’ commitment is no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly-detection tools we have developed at US Integrity.”
