The new ESPN BET app and website launched on November 14, 2023. The ESPN BET app and website is available across the 17 states in which PENN operates online sports betting, subject to final approvals.
ESPN BET is a newly-branded online sportsbook operated by PENN Entertainment that combines ESPN’s industry-leading brand and multiplatform reach with PENN Entertainment’s proprietary in-house technology and deep sportsbook operational expertise.
Penn’s rights to the ESPN brand will run for a decade with an option of extending for another 10 years. Alongside the $1.5bn licensing deal, Penn also said it would give ESPN rights worth about $500m to buy shares in Penn.
ESPN Bet is a rebranding of an existing sports-betting app, Barstool Sportsbook. In August, Penn said it sold Barstool Sports back to its founder Dave Portnoy.
Wagers can only be placed while physically located within the borders of a state where ESPN BET is licensed to offer sports betting. However, users can log in, deposit, withdraw, and check transaction history from anywhere in the United States. Terms and conditions apply.
ESPN BET is available in 17 states: Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia.