Interactive
US – Esports Entertainment Group acquires Lucky Dino
By Lewis - 2 March 2021
Esports Entertainment Group has completed its acquisition of Lucky Dino, an established Malta licensed online casino operator with its own proprietary casino platform. The $30m deal was financed through cash raised in an equity offering in February.
“Over the past five years, Lucky Dino has evolved from a single brand white-label casino operator into a multi-brand, class-leading casino operator and technology business,” commented Grant Johnson, CEO of Esports Entertainment Group.
“In addition to further strengthening our tech stack, Lucky Dino’s assets will give us a substantial foothold in multiple new jurisdictions across Europe, particularly in Scandinavia where esports are extremely popular, and with Lucky Dino’s 25,000 monthly active casino players we will have tremendous cross-selling opportunities with our SportNation and VIE.bet betting platforms.”
In acquiring Lucky Dino’s assets, the company now has access to a casino platform based on modern microservices architecture for simplicity, scalability, and flexibility.
“Lucky Dino’s proprietary technology stack includes affiliate marketing software, payment servers, and a CRM system with a gamification and loyalty engine and automated player management functionality fit for geographical expansion.
“Lucky Dino has generated an impressive track record of growth, reporting an 86 per cent CAGR on revenue for the five years ended June 30, 2020,” continued Johnson. With opportunities to realise synergies across shared back-office functions, payment processing and more, we are in a great position to build upon Lucky Dino’s notable EBITDA performance.
“Ultimately, we will look to bring this exciting online casino platform to the U.S. in the future alongside our VIE.bet esports offering.”
